Cajamarca is the capital and largest city of the Cajamarca Region as well as an important cultural and commercial centre in the northern Andes. It is located in the northern highlands of Peru in the valley of the Mashcon river. On 24th May 2019, SSIO volunteers from the El Milagro Sathya Sai Centre in Cajamarca held a conference for the public at the National University of Cajamarca. The conference, titled ‘Leadership of the XXI Century’, was attended by 130 people, mostly young university students and academicians. In his welcome speech, the Dean of the Faculty of Economic and Administrative Sciences shared some moving words on the importance of leadership for the youth and the vital role of human values for our society. The conference opened with a brief talk about Sathya Sai Baba and His teachings and how it had greatly transformed the life of the speaker. The youthful audience followed the speech with great interest. The event was also broadcast live on the Facebook page of the SSIO of Peru.