Every year, the City of Germantown, Tennessee, organises a holiday parade in December. This year, the Sathya Sai Centre of Memphis participated in the parade by organising a Walk for Values to raise public awareness about practising human values in daily life and promoting individual and collective responsibility. SSIO volunteers walked approximately 1.2 miles holding banners and signs depicting the five cardinal human values of peace, right conduct, love, nonviolence, and truth, as well as inspirational quotes by Sathya Sai Baba, such as “Help Ever, Hurt Never,” “Love All, Serve All,” and “Be the Change You Want to See.” Members of the Rotary Club of Germantown readily joined in the walk, in a spirit of cooperation and camaraderie. During the parade, the Walk for Values contingent received much applause and encouragement from the public along the route.