In February 2014, heavy rains and storms caused unprecedented flooding in many areas in southern UK, displacing a large number of people. Sathya Sai devotees across the country rallied together to donate blankets, duvets, sleeping bags, bottled water, biscuits, nuts, crisps, body wipes, disinfectants, brushes and other essential goods, which were collected at the Sathya Sai Relief Hubs in London and Leicester.
The SSIO of UK helped to coordinate the delivery of relief materials to the worst-affected counties of Somerset and Gloucestershire. Even children at Sathya Sai Centres, practising the “Ceiling on Desires” principles, sacrificed their chocolates and crisps and donated the money thus saved towards the purchase of relief items.
As of March 2014, three large deliveries had been made by Sai Emergency Relief Volunteers (SERV) in the Bridgwater and Tewkesbury areas, starting on 17th February 2014. In addition, SERV was preparing to join the clean-up phase of the relief efforts, pending the receding of the flood waters.