On 17th April 2018, as part of Aradhana Mahotsavam Day (April 24th) observances, honouring the sacred memory of Sri Sathya Sai Baba, the Service Wing and Ladies Wing of the SSIO of Canada, Region 1, organised a region-wide blood donation drive in Mississauga, Ontario. Despite inclement weather, 17 volunteers donated blood at the Canadian Blood Services Heartland Town Centre.